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Marketing Concentration

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. The fieldof marketing encompasses roles related to product development, positioning, branding, distribution, advertising and promotion, sales and sales management, marketing research, consumer behavior, retailing and wholesaling, distribution, pricing, customer satisfaction and retention, competitive analysis, and social responsibility.

Marketing Concentration Courses